The founder behind Ensel Road: Shea Oberleuter

The idea for Ensel Road began with a small but ever evolving concept. As a hobby I enjoyed a spot of beading at home, that turned into a showcase of a small, hand-made collection at the local markets. But, I wanted to do more. Over the years it has transformed into designing and crafting jewellery using different experimental techniques, such as sand casting, enamelling and sculpting with wax. Being born in Papua New Guinea and having a diverse heritage, I wanted to incorporate my culture, add my experiences from living abroad, and collect all the inspiration from my travels, to bring new and exciting designs to life.

The meaning behind the name: Ensel Road

Ensel means “angel” or “spirit” in Pisin English. The name felt like it fit for the journey travelled thus far – and the road that has yet to be travelled.

This creative project has taken years to become the fully realised business that it is today. Like many others who take the plunge and invest all they have into their passion, I experienced many personal obstacles that gave me uncounted setbacks and trepidation. However, the people around me believed in me and my vision, my families support and encouragement drove me to be where I am today. During the moments that I felt were the most difficult, I was reminded of that little spark that I kept inside.

That is the essence of what Ensel Road means. Born from a simple passion and desire to see it through to the end, I kept that little light burning bright inside, always looking ahead, no matter what challenges I faced. Even though it may not look like the road in front of you will be an easy path to walk, remember that tiny light inside, your spirit, that will forever fuel your endeavours.

The values of Ensel Road

We strive to continually practice honourable business values, by ethically sourcing stones, using recyclable metals, packaging and other materials. We want to do our share by not only creating beautiful art, but by protecting our beautiful planet.

We also believe in giving back where we can, by donating $5 from every sale to a good cause. The charity we are currently supporting is Haus Pikinini, Papua New Guinea that provides orphaned children, with a home, security, medical care, shelter and food. Children deserve to be nurtured and loved unconditionally no matter where they come from, or what circumstance they face. They are our future and we need to make sure they know they are deserving of a bright destiny.